Monday, November 11, 2013

Jordache Jeans v. "Lardashe" Jeans

It's been a while since I reposted one here, but I still receive the Westlaw Headnote of the Day every morning. This one was too good to pass up.
"Jordache" trademark for blue jeans was not infringed by manufacturer that identified its blue jeans for larger women with smiling pig and word "Lardashe" on seat of pants; striking dissimilarities in designs used in marks greatly outweighed any similarities, manufacturer intended to parody but that intent was not to confuse the public, and survey given by trademark owner did not demonstrate actual confusion.

Jordache Enterprises, Inc. v. Hogg Wyld, Ltd., 828 F.2d 1482 (10th Cir. 1987)
What was the target market for these jeans anyway? For some reason I'm not surprised that I have not heard about Lardashe jeans until now.

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