The two media powerhouses have finally inked a long-term agreement which will give the Big Ten Network its own channel on Comcast cable. Under the terms of the agreement, Comcast will initially launch the Network as part of its expanded basic level of service starting on August 15th, well before football season. The way I read the press release, this means that it will not be an upgrade, but rather available to all basic cable subscribers.
A tip of the hat to my dad for pointing this one out. It will be much easier for me and him to discuss basketball games next season now that I will actually be able to watch the games.