Monday, December 26, 2011

How much is one Twitter follower worth?

If the rightful owner of a Twitter account is found to have been damaged by an adverse party, how much should the account owner be compensated?  

There is a lawsuit pending in California Federal Court that might shed some light on the subject.  In that case, an employee of a popular mobile phone site,, quit his job after nearly four years.  While at the company, the employee had amassed 17,000 Twitter followers under the name @Phonedog_Noah.

After leaving the company, the man changed his Twitter handle to remove any reference to his former employer, but he kept all 17,000 followers.  Eight months later, PhoneDog sued, saying that the list of Twitter followers was their property because it was actually a customer list.  PhoneDog seeks damages of $2.50 a month per follower for eight months, for a total of $340,000. 

How in the heck did they come up with $2.50 per month?  I guess for negotiation purposes you could start with the total settlement demand and then calculate that down to a monthly amount.    But this lawsuit was filed last week, so it appears that they are finished negotiating.  Now PhoneDog better be preparing for trial.  They’re going to have to put forth some evidence as to damages.  It will be interesting to see how their expert explains the damages.  

I have put this California lawsuit on the list of cases that I am going to try to follow.  If I hear anything else about the value of this case, I will let you know.  It's an interesting question.  I wish my Twitter followers were worth $2.50 per month. 

By the way, if you aren't already following @husemanlaw on Twitter, you really need to click HERE now.   


Elizabeth J. Neal said...

While at the company, cheapest twitter followers sFthe employee had amassed 17,000 Twitter followers under the name @Phonedog_Noah. said...

Very informative post! How do you get more followers on Twitter? It’s the age-old question, and while the number of followers that any user has on everybody’s favourite micro-blogging social network should never be considered indicative of quality of content, like it or not people can and will judge you on the size of your Twitter network. thanks!~ Michael Tomas